resuede
A PUMA experiment in circularity
Explore the journey
forever better circular lab logo

No time for waste

The RE:SUEDE sneaker is a special version of our most iconic sneaker - the SUEDE.

shoe

1

Wear

Enjoy your RE:SUEDE's which features PUMA's latest innovative materials.

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box

2

Return

When you no longer want to wear your RE:SUEDEs, please send them back to us via the returns page. As a thank you, you will receive a 20% discount voucher for puma.com.

recycle

3

Breakdown begins

We will send your shoes to an industrial composting facility to break down your shoes.

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THE
MATERIALS
The RE:SUEDE materials were carefully chosen for their comfort and potential to decompose.
ZEOLOGY SUEDE
The upper is made with Zeology Suede - a material that is made using an improved tanning process and that ensures better comfort for the wearer*

* when compared to other materials tested at PUMA
BIODEGRADABLE TPE
The outsole is made to ensure optimal wear. It is made of TPE-E (thermoplastic elastomers)
Hemp
Padding, sockliner filler and laces are made of Hemp (bast fibre).
Cotton
Lining and sockliner cover comprise of 55% Hemp and 45% Cotton.
ZEOLOGY SUEDE
The upper is made with Zeology Suede - a material that is made using an improved tanning process and that ensures better comfort for the wearer*

* when compared to other materials tested at PUMA
BIODEGRADABLE TPE
The outsole is made to ensure optimal wear. It is made of TPE-E (thermoplastic elastomers)
Hemp
Padding, sockliner filler and laces are made of Hemp (bast fibre).
Cotton
Lining and sockliner cover comprise of 55% Hemp and 45% Cotton.
forever better circular lab shoes forever better circular lab shoes
Consumer Testing
01
Consumer Testing
500 participants were asked to wear and love their RE:SUEDEs for six months before returning them to PUMA for the next stage of the experiment. A total of 412 pairs of worn RE:SUEDEs were returned to PUMA and sent to our industrial composting partner Valor Composting. A family business that takes a different approach to waste.
02
Turning our RE:SUEDES into compost
At Valor Composting the shoes went through an industrial composting process. The RE:SUEDEs were shredded and mixed with other green household waste and placed into a composting tunnel. Every 10-14 days the contents of the tunnel were sieved to see how small the pieces of RE:SUEDE had become. This process was repeated until all the RE:SUEDE materials were observed as either <10MM OR 10-40MM in size.
03
The results
After approximately 2.5 months, the majority of the RE:SUEDEs had broken into pieces small enough for compost (<10mm) or compost starter mix (10-40mm). The compost was tested and confirmed as Grade A compost under the Netherland standard applicable to Ortessa, was sold on and is somewhere in the Dutch landscape right now.
04
Where we’ve landed
We discovered that it is possible to turn the RE:SUEDE into Grade A compost under specific industrial conditions provided by Ortessa. That’s a huge win.

The soles slow the process down, resulting in more composting cycles required to turn the shoe into Grade A compost, meaning they can’t be processed using today’s standard industrial composting operating procedures. But with a new business model in composting, and a higher volume of input into it, those standard operating procedures can change.
05
WHAT’s NEXT
RE:SUEDE has given us a lot to learn from and build on. The experiment proved that there is an appetite for RE:SUEDE. There is a future for RE:SUEDE. However, to get there, we need more scale. We will continue to innovate with our partners to determine the infrastructure and technologies needed to make the process viable for a commercial version of the RE:SUEDE, including a takeback scheme, in 2024.
06
EXPLORE MORE
We believe that being open and transparent about our efforts and actions – is the only way we’ll see results. That’s why we made a detailed report to provide a transparent look at RE:SUEDE experiment.

Download the detailed report here.
The ambition
Play
Turning our experimental RE:SUEDE sneakers into compost
The RE:SUEDEs are here
Play
Take a look as we prep and pack them for the next step.
This is just the beginning
Play
Watch Heiko Desens, Global Creative Director & Innovation, talk about PUMA’s experiment in biodegradability
The Intro
Play
FROM SNEAKERS TO COMPOST – HERE’S THE AMBITION.
FAQ

WANT TO

KNOW MORE?

What is RE:SUEDE?
RE:SUEDE is a special version of the iconic Suede sneaker, created using Zeology Suede, Hemp padding, sockliner filler and lace, Hemp / Cotton lining and sockliner and TPE Outsole. Once the shoes are worn out, they can be returned to PUMA free of charge, after which PUMA and our industrial composting partner will ensure that the shoes are broken down into soil.
What was the RE:SUEDE Experiment about?
When we first introduced our 10FOR25 sustainability targets, we made circularity one of our focus areas. We quickly realized that developing the future of circularity at PUMA would require many different departments to work together, which is why in 2021 we started “Circular Lab”, an innovation hub, which is led by our innovation and design experts. The first project to come out of “Circular Lab” was RE:SUEDE, a trial for a shoe that can turn into compost. Find all the details in this handbook (https://about.puma.com/sites/default/files/documents/pdf/resuede-puma-handbook.pdf)
Where are RE:SUEDE sneakers produced?
The RE:Suede sneakers are produced in Vietnam
Could I compost RE:SUEDEs in my garden?
No. The RE:SUEDE experiment is using materials that will decompose under controlled, industrial composting conditions. PUMA has partnered with Ortessa in an industry experiment, so that every step of the composting process can be carefully measured.
Why is PUMA focusing on the afterlife of its footwear?
PUMA takes responsibility for helping create a better future for all. Circularity is one of PUMA's 10FOR25 sustainability targets. A step towards becoming more circular includes exploring circular solutions for our products.
What is the process to break down RE:SUEDEs into soil?
In short, it’s an industrial composting process that takes place in a large tunnel, around 150m2. Organic waste is shredded and treated with bacteria, then left to biodegrade in the tunnel. Inside the tunnels, the temperature, humidity, and oxygen levels are carefully controlled to create the ideal conditions for bacteria to break down organic matter. The RE:SUEDEs can’t be processed using today’s standard industrial composting operating procedures, as it requires specific composting process and longer duration. The facility and general principle are however the same.
What happens after the RE:SUEDEs have been turned into compost?
Once the shoes are broken down into the soil, the compost from the process measuring (<10mm) tested and certified as Grade A compost under the Netherland standard applicable to Ortessa will be sold on to Dutch farmers.
Who is taking care of the break down of the shoes?
The shoes will be collected by a logistic partner absed in Italy, then transferred to Ortessa Composting Facility. Ortessa is specialized business that takes a different approach to waste: they see it as an opportunity to innovate. For RE:SUEDE, we are working specifically with Ortessa’s Valor Composting Facility, the first in the world to use tunnel composting to process organic waste. Each year, the Valor Composting Facility generates 47,000 tons of Grade A² compost from vegetable, garden and fruit waste. Ortessa is based in the Netherlands. During our initial RE:SUEDE experiment, we discovered that it is possible to turn the RE:SUEDE into Grade A compost under specific industrial conditions provided by Ortessa. Ortessa will apply a modified operating procedure that is optimized version for the break down of the RE:SUEDEs we will receive in the future.
Is RE:SUEDE compostable?
No. The RE:SUEDEs are not certified compostable. However, through our partnership with Ortessa, we have proven through a special operating procedure that the shoes can break down into soil under their pre-tested conditions at their industrial composting facility. This soil can be classified as compost if it lives up to the strict requirements of the Netherland standard applicable to Ortessa.
What is grade A compost?
Grade A compost (the highest certification from Keurcompost in the Netherlands) can be used in agriculture and horticulture. Find out more: https://keurcompost.nl/beoordelingsrichtlijn/
How can I return my RE:SUEDEs?
Please follow this *LINK* to go the return site. The return of RE:SUEDES is free of charge.
What do I get out of returning RE:SUEDEs?
Consumers who return their worn RE:SUEDEs to PUMA will receive a 20% discount code to spend on puma.com for their next purchase. Selected articles might not be elegible for the promotion.
Does the RE:SUEDE 2.0 come in other colors?
Not at the moment. PUMA is currently testing and evaluating colored options for the RE:Suede.
Is the version of the RE:SUEDE that is available for sale different than the one used for the experiment?
Yes. The version of the RE:SUEDE that available for purchase has an improved comfort from a new fit and an optimized distribution of the material in the sockliner.